MIRAI FARM


2019

VINEYARD
PACKAGING
OKHOTSK, HOKKADO

In the mountains of Kitami lies MIRAI FARM. Blanketed with snow and frost in the bitter winter season, shimmering sunlight and lush green fill the summer. The Nakano family is exceptionally proud to present this wine, the first to come out of Okhotsk, Hokkaido.

The limited production of MIRAI FARM's debut wine is numbered and memorialized with the signatures of the producers: Katsumi Nakano, Yuko Mori, and Kenichi Mori. The aim was for the select recipients of the wine to feel the weight of the pride and accomplishment of MIRAI FARM.


This work and was realized at COMMUNE under the art direction of Ryo Ueda.
冬の厳しい寒さに耐え、夏の太陽の光をたっぶりと浴びた北見産ぶどうを100%使用したワインです。ぶどうの一粒一粒にまで想いを込めて、北海道オホーツク北見の牧場・MIRAI FARMより、初めてお届けするワインです。

MIRAI FARMの限定生産デビューワインにはエディション番号とプロデューサーのサインを書き、記念になりました。選ばれた人たちに、MIRAI FARMの誇りと達成感の重みを感じてもらうことが目的でした。


このワークスは上田亮のアートディレクションのもと、COMMUNEで実現しました。



CREDITS
CLIENT
_MIRAI FARM

BRANDING
_COMMUNE

CREATIVE DIRECTION
_MIDORI YAMANAKA

ART DIRECTION
_RYO UEDA
DESIGN
_RYO UEDA
_ANNA PETEK
_CELIA LEUNG*
_YUJI YANOU*

COPYWRITING
_MIDORI YAMANAKA


*contributed to works not shown
AWARDS
_2019 SAPPORO ADC PACKAGING CATEGORY SELECTION

FEATURES
_2019 SAPPORO ADC ANNUAL
© ANNA PETEK
© ANNA PETEK